Since blogs “died” (they’re coming back!), the internet has become a hellhole for all types of commercialised content creation. Everything is optimised for capitalism. Social media networks aren’t social, they are data mining operations which seek to pit people against each other.1 Even when you’re just searching for a concept or how to achieve a specific goal, you are bombarded with irrelevant ads and generated bullshit.

Personal blogs and so-called digital gardens are an antidote to this rush of information that is thrown at us and the ways we are expected to commodify our life. They are an act of resistance against “content”, noise created for the sole purpose of pleasing the algorithm. They are a get-together for like-minded people who strive for diversity and mindfulness, for honest connection and intimacy. People who care more about sharing what they enjoy than selling their soul.


  1. Bob Doto regularly speaks about this and I wholeheartedly agree. See Social Media is a Psychosis on YouTube.