1. Leaders are passionate and committed (p. 3)
    • They create emotional involvement with a situation, conveyed through speech
    • Emotional contagion
  2. Leaders are confident and self-assured (p. 3f.)
    • They don’t have to force their opinion on others, there is no power play involved
    • Persuasiveness
  3. Leaders are competent or convey competence in their field (p. 4)