Takeaway 🏃

Zusammenfassung:: This study uses a quantitative prosodic analysis to compare a voice perceived as extraordinarily charismatic (Steve Jobs) to base samples from previous studies. It’s one of the earliest computer-based studies trying to measure charisma from acoustic-phonetic features.

Motivation:: develop training on how to sound more charismatic, highlight potential advances to technology which would help analyse ”behavioural characteristics like human speech” (p. 366)

Ergebnisse:: Steve Jobs is a more charismatic speaker in contrast to reference samples, based on acoustic profile and their “key features of charisma” melody, loudness, tempo and fluency (p. 366)

Keywords: charisma



  • AM2 Charisma: Aim for ~22 minutes of speech for comparibility ✅ 2022-10-31
  • [b] AM2 Charisma: Check out Strange 2007
  • Standard deviation, %V and VarcoV, statistical significance tests


Niebuhr, O., Voße, J., & Brem, A. (2016). What makes a charismatic speaker? A computer-based acoustic-prosodic analysis of Steve Jobs tone of voice. Computers in Human Behavior, 64, 366–382. https://doi.org/10.1016/j.chb.2016.06.059