Zusammenfassung:: Awamleh and Gardner investigate the influence of a presentation’s content vs its delivery on perceived charisma and leadership potential. They created a fake tech CEO and showed 304 undergraduate students videos of his speeches, taking questions from Meindl’s (1988) Romance of Leadership Scale (RLS-D).

Motivation:: Find if sharing a vision significantly affects perceived charisma and leadership skills

Ergebnisse:: Delivery, content and performance all affect perceived leadership charisma.

Keywords: charisma

  • 346 | visions-are-shared-mental-images to show an organization’s possible future
  • 346 | Organizational success is often attributed to good leadership alone
  • 348 | Charismatic rhetoric is grounded in referencing shared history and identity (Shamir et al. 1994)
  • 367 | Charisma deeply depends on a vision, without it it fades
  • 367 | Charisma is not the characteristic of an individual but the relationship of a leader to their followers → charisma-as-an-attributional-quality


  • What is MANCOVA?


Awamleh, Raed & William L. Gardner. 1999. Perceptions of leader charisma and effectiveness: The effects of vision content, delivery, and organizational performance. Leadership Quarterly 10(3). 345–373. https://doi.org/10.1016/s1048-9843(99)00022-3.