Takeaway 🏃
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Zusammenfassung:: First comparison of the voices of two influential business speakers, Jobs and Zuckerberg. Emphasis and rhythm (e.g. jitter) also play a part in creating a charismatic impression.
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Motivation:: Es gibt weniger Studien zu Unternehmern im Gegensatz zu Politikern oder religiösen Amtsträgern/Religionsführern. Zudem wird eine durchschnittlich charismatische Person einem in der Öffentlichkeit als sehr charismatisch angepriesenen Menschen gegenübergestellt (Zuckerberg v Jobs).
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Ergebnisse:: Niebuhr et al. führen als Erste auch Messungen des Sprechrhythmus, der Betonungen, Pausen und Stimmqualität zur Betrachtung der charismatischen Rede an.
Keywords: charisma
- 01 | Business speakers use the same prosodic features as political and religious figures to sound charismatic
- 03 | charisma-is-a-personality-trait
- 03 | vague-terms-are-useful-to-cover-all-complexities-of-life
- 04 | Leader signals: emotional contagion, persuasion (creating belief through confidence), competence (conveyed or real)
- 05 | Higher F0, variability, short POS (previous studies)
- 06 | Manual annotation of emphatic accents + their types
- 08 | Survey: prior de-lexicalisation; rate management and leadership skills, if they would invest in them
- 11 | Same 22 minutes of speech as in @niebuhr2016a
- 15 | Used webmaus for automatic phonee conversion and alignment
- 16 | Measured: mean f0, f0 range, intensity per phrase, intensity range, duration of phrase, duration of intended pause, duration of unintended pauses, duration of disfluencies, speaking rate (syl per sec)
Todo
- AM2 Charisma: Use WebMAUS for transcription ✅ 2022-10-31
Metadaten
- Highlights:: highlights-zu-niebuhr2020
- Gelesen am:: 2022-09-22
Niebuhr, Oliver, Alexander Brem, Jan Michalsky & Jana Neitsch. 2020. What Makes Business Speakers Sound Charismatic?: A Contrastive Acoustic-Melodic Analysis of Steve Jobs and Mark Zuckerberg. Cadernos de Linguística_ 1(1). 01–40. 2675-4916.2020.v1.n1.id272.