Takeaway 🏃

  • Zusammenfassung:: First comparison of the voices of two influential business speakers, Jobs and Zuckerberg. Emphasis and rhythm (e.g. jitter) also play a part in creating a charismatic impression.

  • Motivation:: Es gibt weniger Studien zu Unternehmern im Gegensatz zu Politikern oder religiösen AmtstrĂ€gern/ReligionsfĂŒhrern. Zudem wird eine durchschnittlich charismatische Person einem in der Öffentlichkeit als sehr charismatisch angepriesenen Menschen gegenĂŒbergestellt (Zuckerberg v Jobs).

  • Ergebnisse:: Niebuhr et al. fĂŒhren als Erste auch Messungen des Sprechrhythmus, der Betonungen, Pausen und StimmqualitĂ€t zur Betrachtung der charismatischen Rede an.

Keywords: charisma


  • 01 | Business speakers use the same prosodic features as political and religious figures to sound charismatic
  • 03 | charisma-is-a-personality-trait
  • 03 | vague-terms-are-useful-to-cover-all-complexities-of-life
  • 04 | Leader signals: emotional contagion, persuasion (creating belief through confidence), competence (conveyed or real)
  • 05 | Higher F0, variability, short POS (previous studies)
  • 06 | Manual annotation of emphatic accents + their types
  • 08 | Survey: prior de-lexicalisation; rate management and leadership skills, if they would invest in them
  • 11 | Same 22 minutes of speech as in @niebuhr2016a
  • 15 | Used webmaus for automatic phonee conversion and alignment
  • 16 | Measured: mean f0, f0 range, intensity per phrase, intensity range, duration of phrase, duration of intended pause, duration of unintended pauses, duration of disfluencies, speaking rate (syl per sec)

Todo

  • AM2 Charisma: Use WebMAUS for transcription ✅ 2022-10-31

Metadaten


Niebuhr, Oliver, Alexander Brem, Jan Michalsky & Jana Neitsch. 2020. What Makes Business Speakers Sound Charismatic?: A Contrastive Acoustic-Melodic Analysis of Steve Jobs and Mark Zuckerberg. Cadernos de Linguística_ 1(1). 01–40. 2675-4916.2020.v1.n1.id272.