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For those who don’t know the term, the Long Tail concept refers to businesses that focus on products and services with almost no customers. The basic idea is that you can make a lot of money selling to these microscopically tiny groups of consumers—because they are under-served, and although each cohort has only a few members, if you attract a lot of them it adds up to a meaningful opportunity. → Das Prinzip Long Tail: Viel Geld machen, indem man high quality Ware an sehr spezialisierte, sehr interessierte wenige Kunden verkauft. Angeblich gut für Künstler und peeps in Subkulturen.