With simple multi-tasking, one or more activities is somewhat automatic or routine
That activity is then paired with another activity that is automatic, or with an activity that requires cognition
Researchers say that while we can rapidly shift between activities, our brains process serially. → There is no true complex multi-tasking. We’re prioritising one task over another, sacrificing cognitive power for one of two things.
anthropology: Continuous partial attention is an always on, anywhere, anytime, any place behavior that creates an artificial sense of crisis. We are always in high alert.